At Luna & Soul, sustainability isn't just a trendy term; it's the underlying principle that guides our every step. Our approach to sustainable yoga wear and clothing is founded on a circular design philosophy, which means we approach fashion with a different mindset. Instead of chasing passing fads, we concentrate on crafting garments meant to stand the test of time, built to be treasured and handed down through generations.
When we embark on designing our pieces, our first question is always, 'What impact will this have on our environment?' It's from this perspective that we begin shaping our designs. Our design ethos is one of simplicity, timelessness, neutrality, and versatility – because enduring fashion is intrinsically sustainable.
We proudly use GOTS certified organic cotton, rather than pesticide-intensive cotton, and GOTS-approved dyes for our colors. These dyes are free from aromatic solvents, formaldehyde, chlorine bleach, and toxic heavy metals. This commitment ensures that our garments not only look good but also leave a minimal environmental footprint.
Our Made in Australia Clothing range is knitted and dyed in Australia, with colours that are among the most environmentally friendly dyes, ACO certified (Australian Certified Organic). This ensures that every aspect of our production process adheres to stringent sustainability standards.
Our commitment to sustainability stretches beyond just materials and packaging; it's comprehensive and starts from the very inception of our creative process. We conceptualise designs that move seamlessly from the yoga mat to everyday life, ensuring they remain timeless and versatile, with a touch of individuality that sets us apart.
We meticulously source our materials from reputable suppliers renowned for their high-quality fabrics, guaranteeing that our pieces outlast fast fashion alternatives by a significant margin. Our colour palette is purposefully neutral and never goes out of fashion, making our garments ageless and suitable for passing down through generations. To reduce waste, we repurpose fabric cut-offs into unique accessories and utilise surplus fabric from previous collections.
Even our care labels reflect our commitment to sustainability, as they are fashioned from 100% natural materials, avoiding the use of polyester.
Our central concept revolves around creating clothing that effortlessly transitions from the yoga mat to everyday life, allowing you to mix and match with your existing wardrobe. Our pieces are designed to be versatile, elevating your personal style while minimising your fashion footprint.
When you select Luna & Soul, you're not merely choosing sustainable yoga wear and clothing; you're embracing a circular approach to fashion that redefines how we view style, quality, and longevity.