Our Values

Luna & Soul® has been inspired by the philosophy of yoga and is based in Melbourne, Australia. We are mindful of our environment and the people that produce our clothes. We care about our environment, animals, plants, people, water, pollution and waste. We strongly believe beautiful clothes and respecting our environment can go hand in hand. 

At Luna & Soul® we take a simple approach to product design. Our values reflect our love for the planet we live in and drive to protect it for the next generation. 

The fashion industry has a major impact on our environment and we work hard to reduce this. We only use natural, eco-friendly, toxin-free, recycled, biodegradable, vegan and sustainable materials that have no negative impact on the people who make our clothes and our environment. 

We are ocean friendly and use natural fibres instead of synthetics to avoid micro-plastic in our oceans. We use GOTS certified organic cotton, rather than pesticide-intensive cotton. We are a sustainable brand and only have plastic free packaging.

All our colours are toxin-free, plant dyed or dyed to environmentally friendly standards. We minimise waste and give fabric waste a second chance by creating new products; our organic dye has zero waste. 

We love communities. We work with family run businesses and pay a fair price for our products. We encourage a more mindful way of life and most of all, we believe in kindness, always. 

Whether you’re practicing yoga, pilates, meditate, travel, relax or run some errands. Being active without compromising our environmental values is very important to us. But our commitment to mindfulness doesn’t stop there. We believe that each of us has the power to change the world. That’s why we donate $1 from every purchase to a life-changing project. Opting for Luna & Soul helps fund good causes such as this so everyone can have the chance to be active.

Where did our name come from?

​We are all connected. To each other, to nature on our planet, the sun and moon. Our name stems from two sources of influence in our lives: the moon (whose phases affect the ebb and flow of ocean tides as well as our own mental and physical wellbeing) and physical activity. It is this sense of connection to our environment and our soul through physical activity and mindfulness that inspired our brand name 'Luna & Soul'.